"Facilitating imaginations through online product presentation videos: ..."

Carlos Orús, Raquel Gurrea, Carlos Flavián (2017)

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DOI: 10.1007/S10660-016-9250-7

access: closed

type: Journal Article

metadata version: 2023-03-11

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Carlos Orús, Raquel Gurrea, Carlos Flavián:
Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention. Electron. Commer. Res. 17(4): 661-700 (2017)

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