"Price promotion does not always work: online reviews, price-quality ..."

Rae Yule Kim (2025)

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DOI: 10.1007/S10660-024-09894-7

access: closed

type: Journal Article

metadata version: 2026-01-17

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Rae Yule Kim:
Price promotion does not always work: online reviews, price-quality heuristics, and risk aversion. Electron. Commer. Res. 25(6): 5075-5104 (2025)

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