"How the metaverse influences marketing and competitive advantage of ..."

Roberto Bruni, Annarita Colamatteo, Dusan Mladenovic (2024)

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DOI: 10.1007/S10660-023-09779-1

access: closed

type: Journal Article

metadata version: 2024-09-26

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Roberto Bruni, Annarita Colamatteo, Dusan Mladenovic:
How the metaverse influences marketing and competitive advantage of retailers: predictions and key marketing research priorities. Electron. Commer. Res. 24(2): 965-982 (2024)

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