"Idea Habitats: How the Prevalence of Environmental Cues Influences the ..."

Jonah A. Berger, Chip Heath (2005)

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DOI: 10.1207/S15516709COG0000_10

access: closed

type: Journal Article

metadata version: 2020-06-04

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Jonah A. Berger, Chip Heath:
Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas. Cogn. Sci. 29(2): 195-221 (2005)

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