"Watching VR advertising together: How 3D animated agents influence ..."

Dai-Yun Wu, Jih-Hsuan Tammy Lin, Nicholas David Bowman (2022)

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DOI: 10.1016/J.CHB.2022.107255

access: closed

type: Journal Article

metadata version: 2023-09-30

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Dai-Yun Wu, Jih-Hsuan Tammy Lin, Nicholas David Bowman:
Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising. Comput. Hum. Behav. 133: 107255 (2022)

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