"m-Brand loyalty and post-adoption variations for the mobile data services: ..."

Ya-Ching Lee (2011)

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DOI: 10.1016/J.CHB.2011.07.015

access: closed

type: Journal Article

metadata version: 2020-02-18

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Ya-Ching Lee:
m-Brand loyalty and post-adoption variations for the mobile data services: Gender differences. Comput. Hum. Behav. 27(6): 2364-2371 (2011)

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