""Understanding a fury in your words": The effects of posting and viewing ..."

Su Jung Kim et al. (2016)

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DOI: 10.1016/J.CHB.2015.08.015

access: closed

type: Journal Article

metadata version: 2020-02-18

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Su Jung Kim, Rebecca Jen-Hui Wang, Ewa Maslowska, Edward C. Malthouse:
"Understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors. Comput. Hum. Behav. 54: 511-521 (2016)

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