"Influence of parasocial relationship between digital celebrities and their ..."

Kumju Hwang, Qi Zhang (2018)

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DOI: 10.1016/J.CHB.2018.05.029

access: closed

type: Journal Article

metadata version: 2025-01-19

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Kumju Hwang, Qi Zhang:
Influence of parasocial relationship between digital celebrities and their followers on followers' purchase and electronic word-of-mouth intentions, and persuasion knowledge. Comput. Hum. Behav. 87: 155-173 (2018)

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