"Mobile social commerce: The booster for brand loyalty?"

Jun-Jie Hew et al. (2016)

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DOI: 10.1016/J.CHB.2016.01.027

access: closed

type: Journal Article

metadata version: 2020-02-18

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  - journals/chb/HewLOL16
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  - https://dblp.org/rec/journals/chb/HewLOL16
Jun-Jie Hew, Voon-Hsien Lee, Keng-Boon Ooi, Binshan Lin:
Mobile social commerce: The booster for brand loyalty? Comput. Hum. Behav. 59: 142-154 (2016)

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