"Deconstructing persuasiveness of strategies in behaviour change systems ..."

Rita Orji et al. (2019)

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DOI: 10.1080/0144929X.2018.1520302

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type: Journal Article

metadata version: 2025-01-19

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Rita Orji, Derek Reilly, Kiemute Oyibo, Fidelia A. Orji:
Deconstructing persuasiveness of strategies in behaviour change systems using the ARCS model of motivation. Behav. Inf. Technol. 38(4): 319-335 (2019)

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