"Determining multi-dimensional motivations driving e-WOM intention and ..."

Hua Pang, Jingying Wang (2025)

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DOI: 10.1108/AJIM-02-2023-0052

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type: Journal Article

metadata version: 2025-03-03

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Hua Pang, Jingying Wang:
Determining multi-dimensional motivations driving e-WOM intention and purchase intention on WeChat: the significant role of active participation. Aslib J. Inf. Manag. 77(1): 113-132 (2025)

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