"Smart marketing or bait & switch: competitors' brands as keywords in ..."

Mark A. Rosso, Bernard J. Jansen (2010)

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DOI: 10.1145/1772938.1772946

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Mark A. Rosso, Bernard J. Jansen:
Smart marketing or bait & switch: competitors' brands as keywords in online advertising. WICOW 2010: 27-34

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