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"The Role of Information, Experience and Participation in Building Brand ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Bih-Huang Jin, Yung-Ming Li (2016)

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DOI: 10.1007/978-3-319-31232-3_4

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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  dblp key:
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Bih-Huang Jin, Yung-Ming Li:
The Role of Information, Experience and Participation in Building Brand Equity on Social Media. WorldCIST (1) 2016: 39-45

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