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"A Configurational Analysis of Marketing Performance: From the Perspective ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Weijia You, Yuchen Dong, Jiaqi Liu (2025)

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DOI: 10.1007/978-3-031-94187-0_19

access: closed

type: Conference or Workshop Paper

metadata version: 2025-06-16

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  dblp key:
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Weijia You, Yuchen Dong, Jiaqi Liu:
A Configurational Analysis of Marketing Performance: From the Perspective of 4C Theory. WHICEB (2) 2025: 229-239

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