"Fun In A Trustworthy Environment? The Effects Of Message Source ..."

Yiu Chi Yan, Honglei Li, Eric Wing Kuen See-To (2014)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-01-13

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/ukais/YanLS14
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/ukais/YanLS14
Yiu Chi Yan, Honglei Li, Eric Wing Kuen See-To:
Fun In A Trustworthy Environment? The Effects Of Message Source Credibility And Message Appeal On EWOM Responses In Facebook. UKAIS 2014: 44

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.