"Implementing the Agile Marketing Audit Using the A-Marketing Balance ..."

S. Miclea, Monica Izvercianu, Cella-Flavia Buciuman (2014)

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DOI: 10.1007/978-3-319-18416-6_83

access: closed

type: Conference or Workshop Paper

metadata version: 2025-07-22

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S. Miclea, Monica Izvercianu, Cella-Flavia Buciuman:
Implementing the Agile Marketing Audit Using the A-Marketing Balance Scorecard System. SOFA (2) 2014: 1037-1045

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