"Increasing Brand Attractiveness and Sales through Social Media Comments on ..."

Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles (2012)

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DOI: 10.1007/978-3-642-31205-2_27

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-21

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Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles:
Increasing Brand Attractiveness and Sales through Social Media Comments on Public Displays - Evidence from a Field Experiment in the Retail Industry. Pervasive 2012: 443-460

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