"Exploring Heuristic cues for Consumer Perceptions of Online Reviews ..."

Guopeng Yin et al. (2014)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2014-11-25

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  dblp key:
  - conf/pacis/YinWXC14
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  - https://dblp.org/rec/conf/pacis/YinWXC14
Guopeng Yin, Li Wei, Wei Xu, Minder Chen:
Exploring Heuristic cues for Consumer Perceptions of Online Reviews Helpfulness: the Case of Yelp.Com. PACIS 2014: 52

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