"Impact of Promotion on Online Review Ratings: the Moderating Role of ..."

Ji Wu, J. Leon Zhao, Shaokun Fan (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-08-11

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Ji Wu, J. Leon Zhao, Shaokun Fan:
Impact of Promotion on Online Review Ratings: the Moderating Role of Temporal Distance and Deal proneness. PACIS 2016: 310

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