"Investigating Consumers' Redemption responses through the Interplay ..."

Dezhi Wu et al. (2016)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-09

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/pacis/WuWTP16
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/pacis/WuWTP16
Dezhi Wu, Xinwei Wang, Hock-Hai Teo, Xixian Peng:
Investigating Consumers' Redemption responses through the Interplay between Message Framing and Psychological Distance in Mobile Advertisement Design. PACIS 2016: 347

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.