"The Effects Of Direction Of Electronic Word-Of-Mouth And Tie Strength On ..."

Ling-Ling Wu, Andy Lee, Yun-Kai Kuo (2016)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-08

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  dblp key:
  - conf/pacis/WuLK16
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/WuLK16
Ling-Ling Wu, Andy Lee, Yun-Kai Kuo:
The Effects Of Direction Of Electronic Word-Of-Mouth And Tie Strength On Purchase Decisions: Self-Construal As The Moderator. PACIS 2016: 325

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