"Why Do Consumers Boycott Personalization Marketing? A Perspective from ..."

Chengyu Wu, Wenli Li (2019)

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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Chengyu Wu, Wenli Li:
Why Do Consumers Boycott Personalization Marketing? A Perspective from Multidimensional Development Theory and Psychological Contract Violation. PACIS 2019: 200

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