"Formation and effect of Social Interactions in Online Brand Community: an ..."

Ji Wu et al. (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-08-11

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Ji Wu, Shaokun Fan, Manli Wu, J. Leon Zhao:
Formation and effect of Social Interactions in Online Brand Community: an Empirical Investigation. PACIS 2014: 99

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