"Persuasion Matters: Investigating the Role of Fear Appeal and Coping ..."

Yongqiang Sun, Yafei Feng (2020)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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Yongqiang Sun, Yafei Feng:
Persuasion Matters: Investigating the Role of Fear Appeal and Coping Appeal in Mobile Health Technology Adoption. PACIS 2020: 164

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