"Can the Effectiveness of branded Mobile Application Coupons be increased ..."

Eeva Solja, Jaakko Aspa (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-08

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Eeva Solja, Jaakko Aspa:
Can the Effectiveness of branded Mobile Application Coupons be increased through Storytelling? PACIS 2016: 291

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