"Effect of Long Tail and Trust on Customer Motivation behind Online ..."

Mahendra Singh, Yoshiki Matsui (2017)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2017-09-15

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Mahendra Singh, Yoshiki Matsui:
Effect of Long Tail and Trust on Customer Motivation behind Online Shopping Use: Comparative study between physical product and service product. PACIS 2017: 221

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