"The Battle for singles' Day: How Social Media Marketing Campaigns Boost Sales."

Huimin Ren et al. (2016)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-11-08

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  dblp key:
  - conf/pacis/RenLWLL16
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  persistent URL:
  - https://dblp.org/rec/conf/pacis/RenLWLL16
Huimin Ren, Ling Liu, Dong Wang, Jiafen Liu, Xubin Luo:
The Battle for singles' Day: How Social Media Marketing Campaigns Boost Sales. PACIS 2016: 236

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