"The Impact of Corporate response Strategies to Negative Online Word of ..."

Vahideh Baradaran Rafiee, Kathy Ning Shen (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-08

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Vahideh Baradaran Rafiee, Kathy Ning Shen:
The Impact of Corporate response Strategies to Negative Online Word of Mouth on Complainers' Brand attitude. PACIS 2016: 292

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