"The Persuasive Impact of Emoticons in Online Word-of-Mouth Communication."

Lingyun Qiu et al. (2016)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-08-31

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Lingyun Qiu, Weiquan Wang, Jun Pang, Zhenhui Jack Jiang:
The Persuasive Impact of Emoticons in Online Word-of-Mouth Communication. PACIS 2016: 122

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