"Competitive and Asymmetric Nature of Relationships between Expert Blog ..."

Xueming Luo et al. (2014)

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type: Conference or Workshop Paper

metadata version: 2024-03-30

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Xueming Luo, Jie Zhang, Bin Gu, Chee Wei Phang:
Competitive and Asymmetric Nature of Relationships between Expert Blog Sentiment and General Consumer Brand perception. PACIS 2014: 76

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