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"Bright-side and Dark-side Effects of Gamification on Consumers' Adoption ..."
Jiandong Lu et al. (2022)
- Jiandong Lu, Guo Chen, Xiaolei Wang, Yuqiang Feng:

Bright-side and Dark-side Effects of Gamification on Consumers' Adoption of Gamified Recommendation. PACIS 2022: 236

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