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"What Drives People to Purchase Virtual Gifts in Live Streaming? The ..."
Boying Li et al. (2018)
- Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong:

What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. PACIS 2018: 239

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