"Understanding Purchase Intention in E-Commerce Live Streaming: Roles of ..."

Fangfang Hou et al. (2020)

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type: Conference or Workshop Paper

metadata version: 2020-06-10

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Fangfang Hou, Zhengzhi Guan, Boying Li, Yueqiu Hu, Alain Yee-Loong Chong:
Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience. PACIS 2020: 46

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