"Catching Audiences' Attention through Narrative Sensory Cues on Digital ..."

Mengyao Fu et al. (2021)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2021-08-30

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  - conf/pacis/FuXLTW21
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Mengyao Fu, Bingqing Xiong, Eric T. K. Lim, Chee-Wee Tan, Weiquan Wang:
Catching Audiences' Attention through Narrative Sensory Cues on Digital Distribution Platforms. PACIS 2021: 86

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