"Evaluating the Marketing Strategy of Sports and Fitness Enterprises based ..."

Haohai Wang et al. (2022)

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DOI: 10.1145/3535782.3535787

access: closed

type: Conference or Workshop Paper

metadata version: 2025-01-19

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Haohai Wang, Chaiyawit Muangmee, Nusanee Meekaewkunchorn, Honghua Cao, Tatchapong Sattabut:
Evaluating the Marketing Strategy of Sports and Fitness Enterprises based on 4C Marketing Theory. MSIE 2022: 29-37

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