"The Impact of Advertising Visibility on Consumers' Online Impulse Buying ..."

Zijie Chen et al. (2023)

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DOI: 10.3233/FAIA230174

access: closed

type: Conference or Workshop Paper

metadata version: 2025-12-07

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Zijie Chen, Rosita Binti Mohd Tajuddin, Jing Deng, Benhui Ren:
The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior. MMBD 2023: 108-113

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