"Opinion Leadership and Negative Word-of-Mouth Communication."

Chih-Chien Wang, Pei-Hua Wang, Yolande Yun-Hsiou Yang (2014)

> Home

Details and statistics

DOI: 10.1007/978-3-662-45071-0_4

access: closed

type: Conference or Workshop Paper

metadata version: 2022-04-01

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - conf/misnc/WangWY14
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/misnc/WangWY14
Chih-Chien Wang, Pei-Hua Wang, Yolande Yun-Hsiou Yang:
Opinion Leadership and Negative Word-of-Mouth Communication. MISNC 2014: 36-47

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.