"Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing."

Rositsa Dimitrova, Katia Rasheva-Yordanova, Iliyan Iliev (2024)

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DOI: 10.1109/MIPRO60963.2024.10569665

access: closed

type: Conference or Workshop Paper

metadata version: 2024-07-22

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Rositsa Dimitrova, Katia Rasheva-Yordanova, Iliyan Iliev:
Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing. MIPRO 2024: 933-938

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