"Reserve Price Failure Rate Prediction with Header Bidding in Display ..."

Achir Kalra et al. (2019)

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DOI: 10.1145/3292500.3330729

access: closed

type: Conference or Workshop Paper

metadata version: 2025-05-29

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Achir Kalra, Chong Wang, Cristian Borcea, Yi Chen:
Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising. KDD 2019: 2819-2827

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