"Ad quality on TV: predicting television audience retention."

Yannet Interian et al. (2009)

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DOI: 10.1145/1592748.1592760

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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  - conf/kdd/InterianDNOKZ09
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  - https://dblp.org/rec/conf/kdd/InterianDNOKZ09
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond:
Ad quality on TV: predicting television audience retention. KDD Workshop on Data Mining and Audience Intelligence for Advertising 2009: 85-91

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