"Investigating the Promotional Effect of Green Signals in Sponsored Search ..."

Tobias Blask (2013)

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DOI: 10.1007/978-3-642-36011-4_3

access: closed

type: Conference or Workshop Paper

metadata version: 2017-05-17

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Tobias Blask:
Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation. ITEE 2013: 25-37

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