"Blueprint for a Priming Study to Identify Customer Needs in Social Media ..."

Kristof Briele et al. (2019)

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DOI: 10.1007/978-3-030-27928-8_13

access: closed

type: Conference or Workshop Paper

metadata version: 2021-10-14

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Kristof Briele, Alexander Krause, Max Ellerich, Robert H. Schmitt:
Blueprint for a Priming Study to Identify Customer Needs in Social Media Reviews. IHSED 2019: 79-84

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