"Towards Artificial Intelligence-Driven Marketing: An Adoption Framework ..."

John Batani, Matau Rosina Mothabeng, Elliot Mbunge (2024)

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DOI: 10.1109/ICTAS59620.2024.10507141

access: closed

type: Conference or Workshop Paper

metadata version: 2025-03-03

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John Batani, Matau Rosina Mothabeng, Elliot Mbunge:
Towards Artificial Intelligence-Driven Marketing: An Adoption Framework for Lesotho. ICTAS 2024: 12-19

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