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"Developing influencer selection criteria for brand influencer marketing ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Le Chau Tran et al. (2022)

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DOI: 10.15439/2022M4759

access: open

type: Conference or Workshop Paper

metadata version: 2023-05-12

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  dblp key:
  - conf/icrmat/TranLTL22
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  persistent URL:
  - https://dblp.org/rec/conf/icrmat/TranLTL22
Le Chau Tran, Tien Dat Le, Quang Nghia Tran, Ha Chi Le:
Developing influencer selection criteria for brand influencer marketing with Generation Z in the Vietnamese context. ICRMAT 2022: 247-257

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