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"A Contribution to Theory Building for Mobile Marketing: Categorizing ..."

Name: dblp XML data dump
Creator: Schloss Dagstuhl - Leibniz Center for Informatics
Published: 1993
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: dblp, XML, computer science, scholarly publications, metadata

Key Pousttchi, Dietmar G. Wiedemann (2006)

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DOI: 10.1109/ICMB.2006.3

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-23

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  dblp key:
  - conf/icmb/PousttchiW06
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  persistent URL:
  - https://dblp.org/rec/conf/icmb/PousttchiW06
Key Pousttchi, Dietmar G. Wiedemann:
A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research. ICMB 2006: 1

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