"Investigating the Sales Spillover Effects of Online Product Sampling in ..."

Ying Zhang, Khim Yong Goh, Zhijie Lin (2017)

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type: Conference or Workshop Paper

metadata version: 2025-05-27

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Ying Zhang, Khim Yong Goh, Zhijie Lin:
Investigating the Sales Spillover Effects of Online Product Sampling in E-Commerce. ICIS 2017

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