"Social Commerce Beyond Word of Mouth: Role of Social Distance and Social ..."

Nan Shi et al. (2013)

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type: Conference or Workshop Paper

metadata version: 2018-06-06

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Nan Shi, Yili Hong, Kanliang Wang, Paul A. Pavlou:
Social Commerce Beyond Word of Mouth: Role of Social Distance and Social Norms in Online Referral Incentive Systems. ICIS 2013

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