"Does the Activation Make a difference? The Effects of Video Initiating ..."

Xiaoyu Miao, Zhenhui Jack Jiang (2017)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2017-12-19

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  - conf/icis/MiaoJ17
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Xiaoyu Miao, Zhenhui Jack Jiang:
Does the Activation Make a difference? The Effects of Video Initiating Formats on Video Advertising Effectiveness. ICIS 2017

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