"Linking Flow, Brand Attitudes and Purchase Intent in Virtual Worlds."

Robert E. Hooker, Molly Wasko, David B. Paradice (2009)

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type: Conference or Workshop Paper

metadata version: 2016-06-20

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Robert E. Hooker, Molly Wasko, David B. Paradice:
Linking Flow, Brand Attitudes and Purchase Intent in Virtual Worlds. ICIS 2009: 106

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