"Using Self Organizing Maps and K Means Clustering Based on RFM Model for ..."

Rajan Vohra et al. (2020)

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DOI: 10.1007/978-3-030-60796-8_42

access: closed

type: Conference or Workshop Paper

metadata version: 2025-07-04

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  dblp key:
  - conf/icic/VohraPHGL20
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  - https://dblp.org/rec/conf/icic/VohraPHGL20
Rajan Vohra, Jankisharan Pahareeya, Abir Hussain, Fawaz Ghali, Alison Lui:
Using Self Organizing Maps and K Means Clustering Based on RFM Model for Customer Segmentation in the Online Retail Business. ICIC (3) 2020: 484-497

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